The person behind Created by Magic
I'm a graphic designer and digital artist based in Hampshire, creating personalised portraits, prints and gifts from the photographs and moments that mean the most.
Created by Magic began in 2015 and has grown from a small idea around my kitchen table into a collection of meaningful artwork created for people and families across the UK.
Designed in Hampshire · Made with care
It started with a little bit of magic
I graduated with a BA (Hons) in Graphic Arts in 2009 and spent the following years working in design, web, branding, animation and marketing.
After my daughter was born, I wanted to build something creative that could grow alongside family life. Created by Magic began in 2015, initially with personalised designs inspired by those wonderfully magical childhood years.
The business grew and changed with me. Over the years I've created artwork celebrating new babies, families, pets, homes, weddings and some of life's most important memories.
Today, Created by Magic is focused on personalised artwork: particularly pet portraits, pet memorial portraits, family and couple portraits, baby and christening prints, and bespoke venue and home illustrations.
What hasn't changed is the reason I love doing it. There is something incredibly special about taking a photograph that already means a great deal to someone and turning it into a piece of artwork they can keep, display or give to somebody they love.
From your photograph to a piece of artwork
My portraits are digitally created from your photographs using digital brushes. Each piece is prepared individually to create artwork that feels personal to the person, pet or memory behind it.
Your photograph
It begins with a photograph you love — whether that's a much-loved pet, your family, a special person or a place filled with memories.
Digitally created
I work from your photograph using digital brushes and careful editing to create the finished artwork in the Created by Magic style.
Made to keep
Your finished design becomes a personalised print created to celebrate somebody, remember somebody or simply make you smile.
Artwork for the people, pets and places you love
From joyful gifts to deeply personal memorial pieces, every order starts with something that matters to you.
Recognised by Theo Paphitis
One of the loveliest milestones in the Created by Magic story was being recognised by entrepreneur and Dragons' Den star Theo Paphitis through his Small Business Sunday initiative.
Created by Magic has also received recognition through Jacqueline Gold's WOW initiative — moments that have meant a huge amount to me as the person behind an independent creative business.
Awards are wonderful, but the messages and photographs customers send when they receive their artwork will always be the part I treasure most.
Looking for wedding stationery?
For several years, Created by Magic was also home to my wedding stationery work. As that side of the business grew, it deserved a home and identity of its own.
In 2026, my wedding stationery service moved to Blossom & Ivory , a dedicated wedding stationery studio.
Created by Magic is now dedicated to personalised portraits, prints and gifts. If you're looking for invitations, save the dates or on-the-day wedding stationery, you'll find everything over at Blossom & Ivory.
Visit Blossom & IvoryWhat would you like me to create?
Whether you're celebrating a much-loved pet, remembering one who's no longer with you, welcoming a new baby or capturing your favourite people and places, I'd love to turn your photograph into something special.
Explore Created by Magic